5-Star Machine — Review Automation

Every finished job turns into a Google review — on autopilot.

Home-services companies live and die by their star rating. Here's the system that asks for reviews at the perfect moment, then answers every one in your voice.

The flow, end to end

STEP 1

Job marked complete

Tech closes the ticket in the CRM.

STEP 2

Wait 2 hours

Long enough to enjoy the cold air, fresh enough to remember.

STEP 3

Review request text

A short, friendly SMS with a 1-tap Google link.

STEP 4

Customer reviews

They leave a star rating + comment on Google.

STEP 5

AI drafts a reply

Claude writes a response in the owner's voice — tuned to the review.

STEP 6

Approve & post

Owner taps approve (or auto-post 5★). Done.

STEP 7

Weekly report

New reviews, rating, response rate — emailed to the owner.

Step 3 — the review request text

Hi Mike, it's Desert Cool HVAC 🌵 — thanks for trusting us with your AC last night! If Luis took good care of you, a quick Google review really helps our small crew get found by other neighbors: ⭐️ g.page/desertcool/review

Takes 30 seconds — and thank you either way! (Reply STOP to opt out.)
Why it works

Sent 2 hours post-job, by name, referencing the actual tech — not a generic blast. One tap to Google. One polite follow-up after 3 days if there's no review, then it stops.

✓ One follow-up max · never naggy

Steps 4–6 — the reviews, and the AI responses in Desert Cool's voice

MT
Marcus T.
Gilbert, AZ · 2 days ago
Google
★★★★★
Our AC died at 9 PM in July with a newborn in the house. They answered, had a tech out by 7 AM, and didn't gouge us on the price. Customers for life.
Response from the ownerAI-drafted · owner-approved

Marcus — thank you, this means a lot. Nobody should be stuck in 84° with a newborn, so I'm glad Luis got you cooling fast and treated you fair on the price. That's the whole reason we answer the phone at 9 PM. Give the little one a high-five from us, and we're here any time you need us. — Marco, Desert Cool HVAC

DR
Diana R.
Chandler, AZ · 5 days ago
Google
★★★★★
Got three quotes for a new unit. Desert Cool was the only one that explained my options instead of upselling me. Clean install, fair price, and they hauled the old unit away.
Response from the ownerAI-drafted · owner-approved

Diana — appreciate you taking the time to write this. Laying out honest options instead of pushing the most expensive box is exactly how we'd want to be treated ourselves, so it's good to hear it landed that way. Enjoy that cold air, and thanks for trusting a local crew with the job. — Marco, Desert Cool HVAC

RM
Rosa M.
Mesa, AZ · 1 day ago
Google
★★★★★
Booked a same-day repair and was told the tech would arrive by 6. He showed up closer to 6:45 with no heads-up, and the $129 after-hours fee wasn't clearly explained when I booked. The repair itself was fine, but the communication wasn't.
Response from the ownerAI-drafted · flagged for owner

Rosa, you're right, and I'm sorry. A 45-minute slip with no phone call is on us — especially after we gave you a window — and if the after-hours fee wasn't spelled out before you booked, that's a miss we need to fix on our end. The repair holding up is the bare minimum; the experience getting there should have matched it. I'd genuinely like to make this right — please reach me directly at (602) 555-0142 and ask for Marco. Thank you for the honest feedback; it's how we get better. — Marco, Owner, Desert Cool HVAC

Note on the 2★: negative reviews are auto-flagged and never auto-posted — they always route to the owner first. The draft owns the mistake, stays warm, offers a direct line, and avoids excuses. That's the response that turns a critic into a second chance (and shows future customers how you handle a miss).

Step 7 — the owner's weekly reputation report

18
Review requests sent
7
New reviews this week
4.9★
Rating held
100%
Responded in 24h

Demo for Desert Cool HVAC (a sample company). Names and reviews are illustrative. Built by Alessandro Delgado · AI automation for home-services businesses.